Bears & Beers Co
Clothing brand by Daniella Asturias, Ines Menedez, Eleanor Real, Lorena Perez ‘UC Berkeley
On the evening of the game-day season in 2022, four UC Berkeley students—Daniella Asturias, Ines Menendez, Eleanor Real, and Lorena Perez—found themselves faced with the limited and overpriced game-day attire on offer. Inspired by a collective desire for more stylish, affordable options, they hatched a bold plan: to launch their own brand. Morphing their roommates' setup into a dynamic business team, each member stepped into distinct roles, navigating the failures and success together. Today, with five seasons of clothing, the enterprising has not only diversified its product line but has also formed partnerships with key organizations on campus. Bears and Beers Co. is no longer just an idea but a successful business enhancing game-day experiences with a dash of style and affordability.
